Downloadable content like PDFs can help encourage engagement with a website, which leads to more customers making a purchase. However, any PDFs associated with your company will need to be interesting, informative, and professional-looking so customers will gain a positive impression.
When you're creating a PDF for download on your website, there are a few things you can do to ensure your customers will find it useful and valuable. Use the following information to get started.
Examples Of PDFs To Create
The most important thing to consider when creating a PDF is what it will be about. What information will customers be looking for? What information will inspire trust and create a sense of value?
If you choose topics that are interesting and informative, it's more likely customers will download the PDF, pass it on to their friends and colleagues, and come away with a positive association with your company.
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